BUSCH LIGHT
Seasonal Campaign System
Camo isn’t part of my wardrobe, but I respect its place here.
Each year, Busch Light’s hunting campaign returns, presenting a unique challenge: introducing fresh elements without straying from tradition.
The goal isn’t reinvention. It’s to evolve while staying familiar to its audience.
Rather than over-design, we build on what already makes Busch feel like Busch.
We built a flexible, outdoors-inspired system using wood textures, wildlife icons, and bold messaging. Each year, we adapt it to support the new Busch Hunting can without losing consistency.
From pallet displays to large retail builds, everything feels sturdy, familiar, and easy to navigate in busy spaces.
A system designed to evolve year after year while preserving the familiarity that makes it work.
Created while at We Are Alexander in collaboration with the creative team.
RETAIL AND IN-STORE APPLICATIONS
