DERMA

Growing up, I was called “Minka Sminka,” which loosely translates to “Minka, makeup.” I didn’t think much of it then, but looking back, it probably explains a lot.

I’ve always been drawn to beauty, not just the product itself, but the way it’s presented, the atmosphere around it, and the feeling it creates before you even pick it up.

That way of thinking naturally carried into Derma.

The goal was to create a brand that feels elevated through clarity rather than decoration. Instead of relying on trends or overly elaborate visuals, the identity leans on typography, spacing, and composition to create a sense of calm confidence.

Every detail was designed to feel intentional, giving the brand room to breathe while still holding presence.

A visual system built to feel modern, focused, and quietly self-assured.